Marketing Courses

Marketing (MKT) courses

  • MKT 600 Marketing Concepts for Managers

    Prerequisite: permission of a director of a College of Business Graduate Program.

    Comprehensive study of the fundamentals of marketing. Designed for graduate students who have not had an undergraduate course in marketing. Will not be counted in the hours required for a College of Business graduate degree.

    Credit hours:
    3
    Lecture contact hours:
    3
    Lab contact hours:
    0

    Typically offered: Fall, Spring

    Projected offerings

  • MKT 610 E-Marketing

    Prerequisite: MKT 600 or MKT 772; and BUS 610.

    An examination of the concepts, strategies, and applications involved in Electronic Marketing, including use of the web, electronic mail, and other direct response advertising media for conducting e-Business. May be taught concurrently with MKT 510. Cannot receive credit for both MKT 510 and MKT 610.

    Credit hours:
    3
    Lecture contact hours:
    3
    Lab contact hours:
    0

    Typically offered: Fall, Spring

    Projected offerings

  • MKT 615 Contemporary Issues in Advertising/Promotion

    Prerequisite: MKT 350 or MKT 600 or equivalent.

    This course will develop problem-solving and strategic planning skills as they relate to contemporary issues in marketing. Topics covered include advertising ethics, appropriate research applications, and promotional planning and execution. Guerilla marketing tactics, fostering brand interaction through social media and other non-traditional advertising techniques will be explored. Case studies and contemporary readings will replace the traditional marketing textbook. May be taught concurrently with MKT 515. Cannot receive credit for both MKT 615 and MKT 515.

    Credit hours:
    3
    Lecture contact hours:
    3
    Lab contact hours:
    0

    Typically offered: Fall, Spring

    Projected offerings

  • MKT 675 Business Process Management

    An in-depth analysis of business processes from an operations perspective. Study of specific practices and tools to design, improve, and support these processes in a variety of organizational settings. Use of professional BPM software is emphasized. May be taught concurrently with MKT 565. Cannot receive credit for both MKT 675 and MKT 565.

    Credit hours:
    3
    Lecture contact hours:
    3
    Lab contact hours:
    0

    Typically offered: Fall

    Projected offerings

  • MKT 730 Logistics and Transportation

    Prerequisite: MKT 600 or equivalent.

    This course introduces students to the concepts and terminology associated with the planning and management of logistics activities. The course investigates introductory decisions in inventory management, warehousing, transportation, customer service, performance measurement, and others.

    Credit hours:
    3
    Lecture contact hours:
    3
    Lab contact hours:
    0

    Typically offered: Fall, Spring

    Projected offerings

  • MKT 740 Supply Chain Models and Systems

    Prerequisite: MKT 730.

    This course addresses concepts, techniques and systems used in supply chain management and decision support. Specific areas include ERP systems, manufacturing planning and management techniques and systems, inventory management, warehouse layout, distribution management, routing and scheduling, process analysis, network analysis and the application of simulation and optimization techniques.

    Credit hours:
    3
    Lecture contact hours:
    3
    Lab contact hours:
    0

    Typically offered: Fall

    Projected offerings

  • MKT 750 Supply Chain Management Seminar

    Prerequisite: 15 hours of graduate business administration courses and permission from the MBA Program Director.

    This course emphasizes the adoption of a supply chain orientation toward business and the need for more effective inter-firm relationships and operational processes. The course incorporates analyses of comprehensive cases involving strategic and tactical decisions throughout product and service supply chains in a domestic and global environment.

    Credit hours:
    3
    Lecture contact hours:
    3
    Lab contact hours:
    0

    Typically offered: Spring

    Projected offerings

  • MKT 760 Logistics and Supply Chain Management

    Prerequisite: MKT 740 or MKT 750.

    This course serves as a capstone experience involving actual company projects, a comprehensive supply chain simulation exercise, and the identification and discussion of current events in logistics and supply chain management. Class sessions are augmented by discussions of current events involving logistics and supply chain management.

    Credit hours:
    3
    Lecture contact hours:
    3
    Lab contact hours:
    0

    Typically offered: Spring

    Projected offerings

  • MKT 764 International Logistics and Global Supply Chain Management

    Prerequisite: admission to the MBA program or permission from the MBA Program Director; and MKT 600 or equivalent.

    Theory and practice of logistics activities in international business with special emphasis on transportation, global sourcing, customs issues, import-export opportunities, customs documentation, the role of government in international transactions, customer service, and global supply chain management. Special emphasis is placed on current events and their effect on the marketing and logistics activities of organizations. Cannot receive credit for both MKT 764 and MKT 464.

    Credit hours:
    3
    Lecture contact hours:
    3
    Lab contact hours:
    0

    Typically offered: Spring

    Projected offerings

  • MKT 770 Seminar in Marketing Research

    Prerequisite: 15 hours of graduate business administration courses including MKT 772 and permission from the MBA Program Director.

    Designed to enable students through first-hand experience to understand the various parts of research papers, methods of gathering data, appropriate tests of information, and interpretation of findings, including implications for further study.

    Credit hours:
    3
    Lecture contact hours:
    3
    Lab contact hours:
    0

    Typically offered: Fall

    Projected offerings

  • MKT 772 Marketing Management

    Prerequisite: admission to the MBA program or permission from the MBA Program Director; and MKT 600 or equivalent.

    Theoretical bases of marketing concepts, principles and strategies; development, acceptance and expected future direction of emerging marketing practices.

    Credit hours:
    3
    Lecture contact hours:
    3
    Lab contact hours:
    0

    Typically offered: Fall, Spring

    Projected offerings

  • MKT 774 International Marketing

    Prerequisite: admission to the MBA program or permission from the MBA Program Director; MKT 600 or equivalent.

    Advanced management, theory, and analysis of marketing functions in a multinational context where the parameters differ from those of domestic marketing. Students are required to complete a research project in the course area. Cannot receive credit for both MKT 774 and MKT 474.

    Credit hours:
    3
    Lecture contact hours:
    3
    Lab contact hours:
    0

    Typically offered: Fall, Spring

    Projected offerings

  • MKT 776 Futuristics: Business and Society

    Prerequisite: MKT 600 or equivalent.

    This course compares and analyzes the diverging views of an "economy of abundance" versus that of an "economy of scarcity." Major emphasis is directed toward predicting further changes in and the impact on the nature of firm, consumer life-styles, and society in general. Students are required to complete a research project in the course area.

    Credit hours:
    3
    Lecture contact hours:
    3
    Lab contact hours:
    0

    Typically offered: Upon demand

    Projected offerings

  • MKT 790 Seminar in Marketing

    Prerequisite: 15 hours of graduate business administration courses and permission from the MBA Program Director.

    Critical evaluation and analysis of theory, research, and practice in marketing.

    Credit hours:
    3
    Lecture contact hours:
    3
    Lab contact hours:
    0

    Typically offered: Upon demand

    Projected offerings

  • MKT 794 Internship: Marketing

    Prerequisite: permission of director of the appropriate graduate program and department head.

    In consultation with the coordinating professor, the student is engaged in first-hand experience with a business, organization, or other professional entity. A portfolio of assigned work shall be collected, examined and evaluated during the semester.

    Credit hours:
    3
    Lecture contact hours:
    3
    Lab contact hours:
    0

    Typically offered: Fall, Spring

    Projected offerings

  • MKT 796 Independent Study: Marketing

    Prerequisite: MKT 770 and permission of department head.

    In consultation with coordinating professor, student selects a specific area of emphasis (related to the degree program) for a significant, in-depth study, with particular emphasis on research.

    Credit hours:
    1-3
    Lecture contact hours:
    Lab contact hours:

    Typically offered: Fall, Spring

    Projected offerings

  • MKT 799 Thesis

    Prerequisite: permission of department head.

    Independent research and study connected with preparation of thesis.

    Credit hours:
    1-6
    Lecture contact hours:
    Lab contact hours:

    Typically offered: Upon demand

    Projected offerings