Graduate College

Graduate Catalog

2014-15 second edition, Nov 2014

Certificate in Marketing

Graduate programs

Graduate Certificate in Marketing

Program description

The Marketing Graduate Certificate program provides a 12 hours graduate-level experience in the marketing field. The program involves in depth study of marketing issues, such as advertising, international issues, marketing research and special topics.  Contact the MBA Director or Program Coordinator for additional information.

Admission

Candidates for the certificate program must be admitted to the University as a graduate student. The candidate should have a bachelor’s degree and meet minimum admission criteria for the Master of Business Administration program. All course work must be approved by the MBA Program Director. 

Required courses  (12 hrs)

Course CodeCourse TitleCredit Hours
MKT 615 Contemporary Issues in Advertising/Promotions 3 hrs
MKT 774 International Marketing 3 hrs
MKT 790 Seminar in Marketing 3 hrs
MKT 770 Seminar in Marketing Research 3 hrs

GPA requirement

Students must have a B or better grade in each course.