Marketing (MKT) courses
MKT 600 Marketing Concepts for ManagersPrerequisite: permission of a director of a College of Business Graduate Program.
Comprehensive study of the fundamentals of marketing. Designed for graduate students who have not had an undergraduate course in marketing. Will not be counted in the hours required for a College of Business graduate degree.
MKT 610 Digital and Social Media MarketingPrerequisite: MKT 600 or MKT 772; and BUS 610.
An exploration and evaluation of marketing activities as they pertain to social media and an organization's online presence. Topics include the various tools available to marketers for establishing a social media presence, evaluating the effectiveness of social media strategies, and the use of online tools like display ads as part of an integrated marketing campaign. May be taught concurrently with MKT 510. Cannot receive credit for both MKT 510 and MKT 610.
MKT 615 Contemporary Issues in Advertising/PromotionPrerequisite: MKT 350 or MKT 600 or equivalent.
This course will develop problem-solving and strategic planning skills as they relate to contemporary issues in advertising. Specific topics covered will vary depending on the current issues occurring during the course. Case studies and contemporary readings will replace the traditional marketing textbook. In-class discussion, participation, and application will complement traditional lectures. May be taught concurrently with MKT 515. Cannot receive credit for both MKT 615 and MKT 515.
MKT 670 Marketing AnalyticsPrerequisite: 15 hours of graduate business administration courses including MKT 772 and permission from the MBA Program Director.
This course covers a wide variety of analytical techniques commonly used to interpret marketing data, including but no limited to multiple regression analysis, general linear modeling, cluster analysis (for market segmentation), and multidimensional scaling (for perceptual maps). Emphasis is placed on using data to inform marketing policies and strategy. Students will use SPSS to edit and analyze primary and secondary data. May be taught concurrently with MKT 570. Cannot receive credit for both MKT 570 and MKT 670.
MKT 675 Business Process Management
An in-depth analysis of business processes from an operations perspective. Study of specific practices and tools to design, improve, and support these processes in a variety of organizational settings. Use of professional BPM software is emphasized. May be taught concurrently with MKT 565. Cannot receive credit for both MKT 675 and MKT 565.
MKT 730 Logistics and TransportationPrerequisite: MKT 600 or equivalent.
This course introduces students to the concepts and terminology associated with the planning and management of logistics activities. The course investigates introductory decisions in inventory management, warehousing, transportation, customer service, performance measurement, and others.
MKT 740 Supply Chain Models and SystemsPrerequisite: MKT 730.
This course addresses concepts, techniques and systems used in supply chain management and decision support. Specific areas include ERP systems, manufacturing planning and management techniques and systems, inventory management, warehouse layout, distribution management, routing and scheduling, process analysis, network analysis and the application of simulation and optimization techniques.
MKT 750 Supply Chain Management SeminarPrerequisite: 15 hours of graduate business administration courses and permission from the MBA Program Director.
This course emphasizes the adoption of a supply chain orientation toward business and the need for more effective inter-firm relationships and operational processes. The course incorporates analyses of comprehensive cases involving strategic and tactical decisions throughout product and service supply chains in a domestic and global environment.
MKT 760 Logistics and Supply Chain ManagementPrerequisite: MKT 740 or MKT 750.
This course serves as a capstone experience involving actual company projects, a comprehensive supply chain simulation exercise, and the identification and discussion of current events in logistics and supply chain management. Class sessions are augmented by discussions of current events involving logistics and supply chain management.
MKT 764 International Logistics and Global Supply Chain ManagementPrerequisite: admission to the MBA program or permission from the MBA Program Director; and MKT 600 or equivalent.
Theory and practice of logistics activities in international business with special emphasis on transportation, global sourcing, customs issues, import-export opportunities, customs documentation, the role of government in international transactions, customer service, and global supply chain management. Special emphasis is placed on current events and their effect on the marketing and logistics activities of organizations. Cannot receive credit for both MKT 764 and MKT 464.
MKT 772 Marketing ManagementPrerequisite: admission to the MBA program or permission from the MBA Program Director; and MKT 600 or equivalent.
Theoretical bases of marketing concepts, principles and strategies; development, acceptance and expected future direction of emerging marketing practices.
MKT 774 International MarketingPrerequisite: admission to the MBA program or permission from the MBA Program Director; MKT 600 or equivalent.
Advanced management, theory, and analysis of marketing functions in a multinational context where the parameters differ from those of domestic marketing. Students are required to complete a research project in the course area. Cannot receive credit for both MKT 774 and MKT 474.
MKT 776 Futuristics: Business and SocietyPrerequisite: MKT 600 or equivalent.
This course compares and analyzes the diverging views of an "economy of abundance" versus that of an "economy of scarcity." Major emphasis is directed toward predicting further changes in and the impact on the nature of firm, consumer life-styles, and society in general. Students are required to complete a research project in the course area.
MKT 790 Seminar in MarketingPrerequisite: 15 hours of graduate business administration courses and permission from the MBA Program Director.
Critical evaluation and analysis of theory, research, and practice in marketing.
MKT 794 Internship: MarketingPrerequisite: permission of director of the appropriate graduate program and department head.
In consultation with the coordinating professor, the student is engaged in first-hand experience with a business, organization, or other professional entity. A portfolio of assigned work shall be collected, examined and evaluated during the semester.
MKT 796 Independent Study: MarketingPrerequisite: MKT 670 and permission of department head.
In consultation with coordinating professor, student selects a specific area of emphasis (related to the degree program) for a significant, in-depth study, with particular emphasis on research.
MKT 799 ThesisPrerequisite: permission of department head.
Independent research and study connected with preparation of thesis.