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Certificate in Marketing Analytics
Elizabeth Reger, Graduate Program Coordinator
Glass Hall, Room 105; Phone: 417-836-5616
This certificate is designed to provide students with a set of skills for collecting, editing and analyzing marketing data.
Candidates for the certificate program must be admitted to the University as a graduate student. The candidate should have a bachelor’s degree and meet minimum admission criteria for the Master of Business Administration program. All course work must be approved by the MBA Program Director.
Required courses (12 hrs)
|Course Code||Course Title||Credit Hours|
|MKT 670||Marketing Analytics||3 hrs|
MKT 610 OR
MKT 790 OR
ITC 655 OR
Choose 3 courses from the list below:
Digital and Social Media Marketing OR
Seminar in Marketing OR
Data Visualization OR
Quantitative Methods in Business Decision Making
Students must have a B or better grade in each course.