Get a graduate certificate
Certificate in Marketing Analytics
Elizabeth Reger, Graduate Program Coordinator
Glass Hall, Room 105; Phone: 417-836-5616
This certificate is designed to provide students with a set of skills for collecting, editing and analyzing marketing data.
Candidates for the certificate program must be admitted to the University as a graduate student. The candidate should have a bachelor’s degree and meet minimum admission criteria for the Master of Business Administration program. All course work must be approved by the MBA Program Director.
Required courses (12 hrs)
MKT 610 OR
MKT 790 OR
ITC 655 OR
Choose 3 courses from the list below:
Digital and Social Media Marketing OR
Seminar in Marketing OR
Data Visualization OR
Quantitative Methods in Business Decision Making
Students must have a B or better grade in each course.